Marketing and Tourism Analytics
Today, data analytics is a wide umbrella covering a large scope of applications. Two of the most innovative domains include Marketing and Tourism. The interdisciplinary nature of ISCTE-IUL and, particularly, ISTAR-IUL, has driven this vibrant research area fuelled by ISTAR-IUL’s Information System group.
Researchers
Ongoing projects
PhD Thesis
Past projects
Keywords
Data analytics; Marketing analytics; Tourism analytics
Publications
in .. Journal of Business Research
